Marketing/Sales

AARRR Pirate Metrics framework is an acronym for a set of five user-behavior metrics that product-led growth businesses should be tracking: acquisition, activation, retention, referral, and revenue.

STEPPS is an acronym for crafting viral content using social currency, triggers, emotion, practical value, publicity, and stories.

The 7 Ps in the marketing mix is a way to differentiate your company from the competition using product, place, people, process, physical evidence, promotion, and price.

A framework or set of principles that guides the sales process, taking goals and turning them into actionable steps for each stage of the sales process.

Understanding someone's values and motivations allows for personalized marketing and sales strategies, leading to increased customer engagement and a higher likelihood of making a purchase.